About me

Eduardo Telaya

I’ve spent the last 15 years in the engine room of the web — not the shiny frontend, but the backend architecture and systems that make large digital platforms actually work at scale. I started in Drupal, because that’s where real enterprise complexity lives, and over time my work grew into enterprise search, solution architecture, and AI-assisted engineering. Today I work as a Senior Software Consultant and Solutions Architect, helping organizations untangle complex platform, search, and integration problems.

My path started in 2011, writing custom modules in Córdoba, Argentina. From there I moved through agencies, enterprise consultancies, and startups — building platforms for media companies, healthcare systems, government portals, and Fortune 500 clients. I spent four years at Lullabot working on high-traffic platforms like NBC Universal and MTV. I’ve led teams of 15+ developers, architected multi-site ecosystems of 100+ websites, and built federated search platforms handling millions of queries.

Most recently I served as a Senior Software Consultant and Search Architect on a large-scale federated enterprise search initiative — integrating Drupal, Lucidworks Fusion, Apache Solr, and OAuth across 150+ websites. That work pulled together everything I enjoy: architecture, hands-on development, reverse engineering, technical discovery, and sitting across the table from clients to turn messy requirements into something that actually ships.

In 2020 I founded heydru! — a consultancy delivering digital products and backend solutions for US and Latin American enterprises. I’ve since stepped into an advisory role there, supporting its strategic direction while I focus on enterprise consulting engagements. I’m not interested in building fast and breaking things. I’m interested in platforms that still work cleanly five years later.

The project I’m most excited about right now is Drupal AI — the first structured system of AI skills, agents, and rules built specifically for Drupal development teams. Not another chatbot. A real engineering layer: 30+ modular skills, 9 specialized agents, 8 rule files, all version-controlled and testable. It started from a frustration — AI tools were giving developers generic code that broke Drupal conventions. Drupal AI gives teams a way to encode real architectural knowledge and make it reusable.

I also wrote the #1 Drupal 10 site building book, taught PHP and web engineering at two universities in Lima, and have spoken at DrupalCon and community events across Latin America. In 2017 an emergency response app I built in 6 hours for Peruvian firefighters won AngelHack and aired on national television. In 2022 a live interactive dance platform I co-founded was recognized by Meta across LATAM.

Outside of code, I’m a dancer. Theater. Live performance. The discipline of showing up and performing under pressure — that crosses over into engineering more than people expect. And lately I’ve started something completely new: I’m studying law, first cycle at university, and writing about it as I go.

I live and work from Lima, Peru. If you want to talk enterprise search, AI-assisted development, or platform architecture, reach me at eduardo@heydru.com or luis.eduardo.telaya@gmail.com.

Beyond Technology

In addition to my work in software and enterprise architecture, I write about creativity, personal growth, and life outside of tech.

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